
 The Prof G Pod with Scott Galloway
 The Prof G Pod with Scott Galloway How Not to Invest — with Barry Ritholtz
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 Mar 13, 2025  Barry Ritholtz, co-founder and chief investment officer of Ritholtz Wealth Management, shares insights from his book on common investment pitfalls. He argues that diversification is crucial, yet often overlooked, and critiques the alternative investment industry as a vast financial grift. Ritholtz also explores emotional influences on investing, emphasizing a disciplined approach and the merits of index funds. He touches on market valuations, the impact of geopolitics on wealth, and highlights the importance of luck in success, making for an engaging discussion on prudent investment strategies. 
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Avoid Unforced Errors
- Focus on making fewer investment mistakes rather than finding the next big winner.
- This approach, focusing on minimizing errors, puts you ahead of most investors.
Fiduciary Duty
- Traditional financial practices lacked the fiduciary duty seen in other professions.
- This incentivized profit maximization over client well-being, prompting a shift towards fiduciary models.
Emotions in Investing
- Control your emotions when investing, as they often lead to poor decisions.
- Separate your 'thinking fast' emotional responses from 'thinking slow' market analysis.








