Ep. 1239 Hungarian Wine Market | wine2wine Business Forum 2021

Welcome to Episode 1239; The overview of the Hungarian wine market

Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.

Hungary is the country with long history of wine production and strong wine culture. Wine consumption per capita is high and 22% of country’s adult population can be classified as frequent wine drinkers, that consume wine at least once per week. Since 2019 Italy has the largest share ofHungary’s imported wines both in volume and value. These facts make Hungary an interesting export market for wines from Italy and the session will give the overview of Hungarian wine market in aim to explore the opportunities. After brief introduction about Hungarian wine market and wine production size and export, the presentation will show the dynamic of imported wines in Hungary in the past ten years, focusing on wines imported from Italy, in particular. The presentation will touch import of bulk, sparkling and still bottled wines. Moreover, session will give overview of retail market structure and wine prices in Hungary. Also, it will give insights about consumption behavior and socio-demographic profile of wine drinkers, their habits preferences in terms of type of wine and sweetness level.

About Alexandra Alexandrova IWA

Alexandra Alexandrova became a VIA Italian Wine Ambassador in 2016. She also holds a WSET Diploma and a Weinakademiker title. Latterly as a Stage 2 student of the Institute of Masters of Wines, she spends several months every year travelling to various wine regions around the world to further her wine knowledge. She is originally from Moscow, where she was working in restaurant business as a wine director at Gourmet Alliance Group. Three years ago Alexandra have been moved in Budapest, where she is living now, working as freelance wine consultant and starting to write about italian wines for hungarian wine and gourmet magazine Vince. She judges at VinAgora International Wine Contest in Hungary and at other wine competitions in Europe, Mondial des Vins Blancs, Mondial des Vins Extrêmes and 5StarWines.

About the Moderator: Elmar Hofer IWA

Elmar Hofer was born in the South Tyrol city of Vipiteno. He was a professional alpine skier till 2011, with career highs having achieved the Italian Downhill Championship and representing Italy in world cup races such as the classical Bormio or Wengen Downhill. After discovering his passion for food and wine, he embarked on a new career in the wine industry. He gained his certification as AIS Sommelier in 2016 and became an Italian Wine Ambassador through the Vinitaly International Academy in 2019.

To find out more:

Instagram: hoferelmar

LinkedIn: www.linkedin.com/in/elmar-hofer-7b000299/

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