Exploring the challenges and decline in the plant-based meat industry in the US, with companies facing pricing, taste, and competition issues. Advancements in plant-based meats by companies like Impossible Foods and Beyond Meat are discussed, highlighting the importance of the plant-based movement in reducing climate impact of diets.
Sales of vegan meat are declining due to high prices and taste concerns.
Plant-based dairy products, especially milk, are thriving despite meat sales slowdown.
Deep dives
Plant-Based Meat Industry's Growth and Challenges
The plant-based meat industry saw substantial growth in recent years due to disruptions in conventional meat supply chains and increased consumer interest. However, a new report indicates a slowdown in enthusiasm for plant-based products, with sales of vegan meat and seafood declining. One major challenge faced by the industry is the higher prices of plant-based alternatives compared to traditional meat products, along with consumer perceptions of lackluster taste and texture in plant-based options.
Importance of Plant-Based Dairy Alternatives
Although plant-based meat sales face challenges, plant-based dairy alternatives, particularly milk, continue to thrive in the market. Plant-based milks like soy, oats, and almond account for a significant portion of total milk sales in the U.S. Despite sales growth in the plant-based dairy sector, concerns remain about the impact of plant-based meat sales stalling on reducing carbon emissions from diets. Brands are attempting to address these challenges by rebranding products and focusing on cleaner ingredient labels.
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Challenges and Decline in Plant-Based Meat Industry
Sales of vegan meat are trending downward in the US, with companies scrambling to win back customers. Thanks for listening to WIRED. Talk to you next time for more stories from WIRED.com and read this story here.