Today we are joined by Lorraine Schuchart, a strategic public relations consultant for purpose-driven brands. Lorraine is the founder of Prosper for Purpose and has helped many clients generate millions of dollars while making an incredibly positive impact. We chat about public relations misconceptions and how it holds entrepreneurs back from building their empires.

Also in this episode:

The importance of local press
The four core principles of the PESO model
Why your story is unique and how to leverage that
How you can gain visibility through podcast guesting

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Public Relations, Visibility, and Media | feat. Lorraine Schuchart