Today we are joined by Lorraine Schuchart, a strategic public relations consultant for purpose-driven brands. Lorraine is the founder of Prosper for Purpose and has helped many clients generate millions of dollars while making an incredibly positive impact. We chat about public relations misconceptions and how it holds entrepreneurs back from building their empires.

Also in this episode:

• The importance of local press
• The four core principles of the PESO model 
• Why your story is unique and how to leverage that
• How you can gain visibility through podcast guesting

Stay connected with Lorraine Schuchart

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Stay connected With Kelly: 

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Grab one of Kelly's bestselling books:

• Unstoppable: 9 Principles for Unlimited Success in Business and Life
• Conviction Marketing
• Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team
• The Live Launch Method