On this episode, host Lloyed Lobo of Boast.AI welcomes Udi Ledergor, CMO at Gong.

With massive shifts and uncertainty in the markets, most companies are working on defensive plans such as reducing spending and increasing cash.

Defensive strategies might help companies survive, but in order to exit the current climate in a market-leading position, companies must learn to play offense.

Udi shares his ideas on how to play offense during a downturn. He covers marketing topics such as demand, brand, channels, team, tools, and metrics.

More specifically, Udi covers:

3:00 - Important skills needed to become a CMO

4:24 - How to leverage data to become more creative

6:43 - Offensive versus defensive marketing tactics

14:46 - Getting early customers and building a marketing strategy with no budget

26:04 - How startups should identify and prioritize marketing channels

31:37 - Skills and resources needed when transitioning from startup to scaleup 

37:39 - Key characteristics to becoming a mega-brand

44:23 - Gong's Superbowl ad and the results

48:58 - Balancing brand and performance investments

55:29 - Perfect marriage of creativity and data

1:00:21 - Book recommendations

1:01:55 - Unconventional advice founders shouldn't ignore 

Learn more at https://tractionconf.io

Connect with Udi Ledergor: https://www.linkedin.com/in/udiledergor

Learn more about Gong at https://www.gong.io/

This episode is brought to you by:

Extend your company’s hiring budget with VanHack’s pool of 400,000 remote engineers at a lower cost than local hires. Join companies like Dapper Labs, 1Password, Brex and Dooly who hired great engineers with VanHack. Mention “Traction Remote” when you sign up today to get 10% off your first hire at https://VanHack.com. 

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca 

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com