Traction Winning During a Downturn – 7 Lessons From Building Gong to $7 Billion with Udi Ledergor at Gong
On this episode, host Lloyed Lobo of Boast.AI welcomes Udi Ledergor, CMO at Gong.
With massive shifts and uncertainty in the markets, most companies are working on defensive plans such as reducing spending and increasing cash.
Defensive strategies might help companies survive, but in order to exit the current climate in a market-leading position, companies must learn to play offense.
Udi shares his ideas on how to play offense during a downturn. He covers marketing topics such as demand, brand, channels, team, tools, and metrics.
More specifically, Udi covers:
3:00 - Important skills needed to become a CMO
4:24 - How to leverage data to become more creative
6:43 - Offensive versus defensive marketing tactics
14:46 - Getting early customers and building a marketing strategy with no budget
26:04 - How startups should identify and prioritize marketing channels
31:37 - Skills and resources needed when transitioning from startup to scaleup
37:39 - Key characteristics to becoming a mega-brand
44:23 - Gong's Superbowl ad and the results
48:58 - Balancing brand and performance investments
55:29 - Perfect marriage of creativity and data
1:00:21 - Book recommendations
1:01:55 - Unconventional advice founders shouldn't ignore
Learn more at https://tractionconf.io
Connect with Udi Ledergor: https://www.linkedin.com/in/udiledergor
Learn more about Gong at https://www.gong.io/
This episode is brought to you by:
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