Social Media Marketing Talk Show

TikTok Updates: Shop Features, Live Tools, Alt Text, and More

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Apr 21, 2025
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INSIGHT

TikTok Enhances Local Business Reach

  • TikTok is expanding local services to help local businesses target their specific area effectively.
  • This expansion includes hiring locally to boost adoption in cities like Seattle, Los Angeles, and New York.
INSIGHT

TikTok as New Review Platform

  • TikTok integrates review-like comments within videos, providing a more personal and visual alternative to Yelp or Google reviews.
  • Users increasingly turn to TikTok for authentic feedback on local businesses rather than traditional review sites.
INSIGHT

TikTok Footnotes Add Context

  • TikTok's footnotes feature encourages diversity of opinion by letting users add contextual notes to videos.
  • This could serve as a form of community-driven fact-checking and contextualizing of content.
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