

TikTok Updates: Shop Features, Live Tools, Alt Text, and More
10 snips Apr 21, 2025
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TikTok Enhances Local Business Reach
- TikTok is expanding local services to help local businesses target their specific area effectively.
- This expansion includes hiring locally to boost adoption in cities like Seattle, Los Angeles, and New York.
TikTok as New Review Platform
- TikTok integrates review-like comments within videos, providing a more personal and visual alternative to Yelp or Google reviews.
- Users increasingly turn to TikTok for authentic feedback on local businesses rather than traditional review sites.
TikTok Footnotes Add Context
- TikTok's footnotes feature encourages diversity of opinion by letting users add contextual notes to videos.
- This could serve as a form of community-driven fact-checking and contextualizing of content.