Bossed Up

Your Emotions Around Money Matter More Than You Think

9 snips
Jun 24, 2025
Aja Evans, a board-certified therapist and author of "Feel Good Finance," dives deep into the emotional complexities of money. She uncovers how our childhood shapes financial beliefs and the importance of facing our money stories. Aja discusses the impact of financial trauma and the need for brave budgeting choices. She also emphasizes teaching kids about money through open conversations and modeling healthy behaviors. Her insights encourage a re-evaluation of financial priorities, urging listeners to align their finances with their values.
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INSIGHT

Money Is Emotional Not Just Numerical

  • Money is deeply emotional and tied to our upbringing, not just rational numbers.
  • Ignoring emotions around money misses key drivers of financial behavior.
ANECDOTE

A Therapist's Money Awakening

  • Aja describes her mid-20s money awakening that led her from therapy to financial therapy.
  • She noticed clients mentioned money briefly but never explored emotional roots.
INSIGHT

Childhood Shapes Your Money Beliefs

  • Exploring your childhood money memories reveals unconscious money beliefs.
  • These imprinted beliefs shape adult spending, saving, and emotional reactions to money.
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