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Barakit Maserat, CEO at Ethiopia's Ministry of Trade, and Domingo Delfino, CEO of La Patrizia La Bufala, share insights on expanding opportunities for the Global South. They discuss their experiences at the China International Import Expo, showcasing Ethiopia's flourishing coffee sector and Venezuela's unique buffalo milk products. The conversation highlights the growing trade relations with China, the evolving preferences of Chinese consumers, and the significant potential for agricultural exports. Trade relations are key to unlocking economic growth!
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- Ethiopia is poised to capitalize on China's growing coffee market, benefiting from favorable policies that promote agricultural exports.
- Venezuela's entry into the Chinese market with buffalo milk signifies increasing opportunities for Global South nations to expand globally.
Deep dives
Ethiopia's Coffee Market Expansion in China
Ethiopia aims to capitalize on the rapidly growing coffee market in China, marking an increasing demand for its coffee products. As the first country to cultivate coffee, Ethiopia showcases a variety of coffee processing methods, including washed and unwashed types, that appeal to the unique tastes of Chinese consumers. Over the past five to ten years, China has evolved from a minor player to one of the top ten buyers of Ethiopian coffee, reflecting the growing interest from Chinese buyers. The Chinese government's recent zero-tariff policy on imports further facilitates Ethiopia's ambitions, allowing the country to enhance its export performance, particularly in agricultural products.
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