Unlocking Trade Opportunities in the Chinese Market

Imagine a cup of latte crafted from Ethiopian coffee beans blended with buffalo milk from Venezuela—that's the essence of the China International Import Expo (CIIE) country exhibition. Here, each nation showcases its premier products and local sectors, aiming to cultivate connections with the global market. Beyond merely displaying a variety of goods, the CIIE also strengthens trade ties among countries in the Global South. Reporter Yushan speaks with representatives from Ethiopia and Venezuela about the significance of entering the Chinese market for their countries and local industries.