Revolut Insider Ep. 26 50 Million Customers: celebrating a milestone and the future of finance
Nov 21, 2024
Antoine Le Nel, Chief Growth and Marketing Officer at Revolut, celebrates the company's impressive milestone of 50 million customers. He discusses the significance of this achievement and how it's a testament to their innovative approach. Antoine reveals strategies behind Revolut's success and talks about engaging customers in diverse markets. He shares his unique analogy of 'snackable' products to emphasize building trust. Looking ahead, he outlines ambitious plans to go beyond banking and hints at exciting new offerings coming soon.
AI Snips
Chapters
Transcript
Episode notes
Organic Growth & Word-of-Mouth
- Revolut's impressive growth is primarily organic, driven by word-of-mouth marketing.
- Customers love the product and become brand ambassadors, contributing significantly to the 50 million customer milestone.
50 Million is Just the Start
- Revolut's 50 million customer milestone is just the beginning of its growth journey.
- The company is expanding into new markets and aims to reach 100 million customers in Europe and beyond.
Market-Specific Growth
- Revolut's growth varies across markets due to different factors, like savings in Spain and influencer marketing in France.
- This diversified approach makes Revolut resilient and adaptable to different market conditions.