Financial Advisor Marketing Podcast Financial Advisors, Please Stop Asking for Referrals This Way
As a financial advisor who does great work for his clients, you probably want to help more and more people get a great return on their money—and make more money yourself.
Referrals from current clients are one of the most popular ways of attracting new leads. But the most popular strategies for getting referrals are business killers. They make your clients leave you and make you look unprofessional.
In this episode, you’ll hear about the most common ways financial advisors destroy their reputations when they ask for referrals.
You’ll also find out exactly when to ask for referrals in order to gain trust.
Listen now to generate enough referrals to become the most sought-after financial advisor in your market.
Show highlights include:
- Why referrals should be a side effect of doing good business, not the core of your business. (8:30) - Why you should never “brainstorm” referrals with your current clients. (8:40) - Which words you must hear from your client before asking for a referral—and how asking too soon causes your clients to run and choose your competitors. (10:40) - Why NOT to ask your clients for referrals during your regular financial planning meetings. (13:30)
Go to the TheAdvisorCoach.com/Newsletter and pick up your free 90 minute download called "5 Keys to Success for Financial Advisors" when you join The James Pollard Inner Circle.
Recommended Resources:
https://www.theadvisorcoach.com/15-financial-advisor-prospecting-ideas--techniques-that-work.html
https://www.theadvisorcoach.com/seo-for-financial-advisors.html