Social Media Marketing Talk Show LinkedIn Updates: Competitor Research, User Privacy, Campaign Tools, and More
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Oct 27, 2025 Judi Fox, a LinkedIn strategist and creator of the LinkedIn Business Accelerator Program, dives into the latest LinkedIn product updates. She reveals that competitor analytics have now moved behind a $99 paywall, making it harder for users to view trending posts. Judi also discusses significant privacy policy changes and the option for users to opt-out of AI training. For small businesses, she highlights new advertising tools that streamline audience targeting and integrate with design platforms. She concludes with insights on conversion lift testing to measure ad impact.
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Competitor Analytics Now Paid
- LinkedIn moved competitor analytics behind a $99/month company premium paywall.
- You now can only compare directly with one competitor unless you pay for premium features.
Decide If Premium Competitor Data Is Worth It
- Evaluate whether seeing trending posts from three competitors and comparing nine companies matters to your strategy.
- If it does, consider the $99/month company premium upgrade to retain those analytics.
Privacy Update Adds AI Training Use
- LinkedIn will update agreements on November 3rd to use more data for AI and affiliate sharing.
- Existing privacy settings remain intact and you can opt out of AI training any time.