The Edward Show Unconfirmed Google Algorithm Update? What SEOs Are Seeing Right Now (October 2025)
Oct 20, 2025
Speculations are swirling about a possible Google algorithm update due to recent ranking volatility. Insights from tracking tools reveal significant fluctuations around October 15-18, while site owners discuss traffic drops and recoveries. Experts like Barry Schwartz highlight recalibrations affecting data signals. Lily Ray shares predictions on content types Google might penalize, including thin AI-generated pages and repetitive listicles. Emphasis is placed on user engagement and readability as essential for maintaining SEO stability.
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October 15–18 Volatility Spike
- Multiple SEO tools reported notable ranking volatility between October 15–18, peaking around October 16.
- Barry Schwartz and Edward Sturm observed real-world ranking shifts despite tool recalibrations after Google's changes to SERP results.
Search Console Rollercoaster
- Edward shared his Google Search Console surprise: traffic fell then climbed back to near all-time highs after new content.
- He linked the recovery to a recent article about Sora that triggered regained visibility.
Everyday Iteration Causes Volatility
- SEOs report persistent day-to-day ranking changes and forum chatter about traffic crashes for small sites.
- Edward notes Google iterates constantly, leading to ongoing volatility even without confirmed core updates.