In this episode of the Well-Oiled Operations™ podcast, Stacy and guest Tara Zirker explore the lucrative world of Facebook and Instagram Ads and how they can be transformative for business growth. They unpack everything you need to know about leveraging these powerful platforms to boost your ROI and scale your business effectively. Zirker kicks off by breaking down who should consider running ads, highlighting that both new and established businesses stand to benefit. She debunks common misconceptions about ad budgets, advising that while larger budgets offer more flexibility, you can start seeing results with as little as $500 to $1,000 per month. The episode covers everything from optimizing targeting strategies to avoiding common pitfalls and underscores the crucial role of retargeting in maximizing conversions.

Also in this episode: 

• Conversion ads are crucial for achieving tangible results like leads and sales, as opposed to traffic ads or boosted posts which have lower ROI. 

• Use broad targeting initially and refine your audience based on data to ensure you're reaching high-intent individuals. 

• Retargeting helps keep your brand in front of potential customers, increasing the likelihood of conversions.

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