The podcast crew discusses the chaos in San Francisco, Netflix Games confusion, Turkish subsidies for game companies, and Supercell's PR move. They explore the shift in audience at gaming events, challenges in gaming industry strategies, maximizing revenue in game development, government incentives for game developers in Turkey, and navigating strategic communication challenges in the gaming industry.
Industry adapting to corporate interests and new demands at GDC
Monopoly Go's revenue success emphasizes web store revenues in casual gaming market
Government support for gaming industry includes user acquisition and software license assistance
Deep dives
Insights from GDC and Gaming Industry Trends
The podcast episode had attendees sharing their experiences and insights from GDC, with topics spanning from meeting industry professionals to the increasing presence of venture capitalists in the gaming space. Attendees noted the evolving landscape with a shift towards corporate interests and the necessity of adapting to meet new industry demands.
Monetary and Strategy Analysis of Monopoly Go Success
The team delved into the impressive revenue figures of Monopoly Go, highlighting its two billion dollars in revenue within a short timespan and its substantial marketing budget. They discussed the impact of the game's success and speculated on the company's profitability strategies, emphasizing the importance of web store revenues and the rapid payback windows achieved in the casual gaming market.
Acquisition of Data AI by Sensor Tower and Industry Implications
The acquisition news of Data AI by Sensor Tower was a focal point, outlining the implications of the merger in the industry. Speculation arose around the deal's financial dynamics, potential staff changes, and the consolidation of data sources under one entity. The discussion touched on the impact of such acquisitions on market transparency and the role of dominant players in shaping industry trends.
Government Support for Gaming Industry
The podcast discusses the various forms of government support available to the gaming industry, such as advertising user acquisition support and software license support. The government covers a significant percentage of digital advertising expenses and provides financial support for newly employed engineers. Additionally, there is market entry support and commission support offered to developers, aiming to help small and mid-sized studios grow.
Challenges in Communication Strategy at SuperCell
The podcast highlights challenges in the communication strategy at SuperCell, noting a lack of structure and process within the company. There are concerns regarding the company's shift towards a more mature corporate structure and the disconnect between the founder's entrepreneurial spirit and the current operational mode. The conversation suggests a need for improved communication tactics and a better alignment between the company's strategic direction and external messaging.
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The whole crew got together for a fun on-site recording. The trash talk reaches Market Street levels as we discuss how bad San Francisco is, what in the hell is going on with Netflix Games, Turkish subsidies for game companies, and Supercell's latest PR salvo.
Team: Eric Kress, Jen Donahoe, Mishka Katkoff, Phillip Black and Laura Taranto
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