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TWIG #274 THE GDC SPECIAL

Deconstructor of Fun

CHAPTER

Accelerating Growth Through Acquisition

The chapter explores how Sensor Tower's acquisition of Mathematics has enhanced their data analysis capabilities, particularly in marketing. It emphasizes the advantage Sensor Tower now holds in viewing ad creatives and the significance of renegotiating deals to tackle potential price increases. Additionally, it touches on the success of the game Monopoly Go and the potential for it to become one of the most successful games in the western market.

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