"The Customer Is Always Right" is a Destructive Lie

We've all heard the phrase "The Customer Is Always Right," but what if following that advice is secretly burning out your team and killing your business? I sat down with Borja Cuan, CEO of Four15 Digital, who learned this lesson the hard way. He shares his powerful story of why he now believes "The Customer Is Always Right" is a Destructive Lie, and why he made the controversial decision to prioritize his employees over his clients. We also dive into the psychology of resilience, how to handle bad news like a CEO, and the cultural differences in business communication. This is a must-watch for any leader tired of sacrificing their team's well-being for unreasonable client demands. Check out the company: https://four15digital.com

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🕒 CHAPTERS

00:00 - The Hardest Part of Being a Business Owner

02:57 - The Hard Truth: Is Resilience Innate?

04:08 - How My Leadership Style Had to Evolve

07:32 - Why I Put My Employees Before My Clients

13:50 - Cultural Differences in Business Communication

16:36 - My Personal Story with a "Sociopath" Boss

23:22 - The #1 Job of a Leader: Employee Happiness

26:45 - Setting Boundaries with Disrespectful Clients

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