Jorge flips the script and puts co-host Brandon Schultze in the hot seat. From failing out of university to building a thriving training business, They explore personal development, coaching philosophy, learning how to communicate, and why simplicity often beats complexity, even at the pro level. Whether you're a new coach or deep in the trenches, this episode pulls back the curtain on what it really takes to build a sustainable career in fitness.

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Intro: Dogs, Training, and Sour Patch Kids (00:00:00) How Brandon Got Into Coaching (00:02:28) The GoodLife "Life Changer" That Changed Everything (00:05:15) From Psych Major to Personal Trainer (00:09:20) Seeing a Career Path in Fitness (00:12:18) Leaving Corporate to Build His Own Business (00:15:22) Finding Mentorship and Community in Pre-Script (00:20:07) What Coaching Reveals About You (00:24:28) Why Simplicity Wins, Even With Pro Athletes (00:42:05) The Moment It All Fell Apart—and What Came Next (00:52:45)

E34: In the Hot Seat: Brandon Schultze on Burnout, Breakthroughs, and Building a Career