IN THIS EPISODE:
With a billion+ members on LinkedIn, how do you set yourself apart to reach and resonate with your ideal audience?
It's simple: become a go-to expert who generously teaches their brilliance and becomes known for narrow-lane expertise.
We share examples of those with a top-of-mind recall for their specializations and willingness to teach others on the platform.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
ABOUT US:Michelle B. Griffin is an international personal branding & PR speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As a speaker and author, Michelle empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities.
She hosts The Standout Women Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.com
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
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LINKS
Links to the niche experts we mentioned who stand out by teaching their brilliance.
John Lacey
Neal (Podknows Neal) Veglio
Gillian Whitney
Devon Whitney
Kerry Dobson
Brenda Meller
Rachel Simon
John Espirian
Ivana Todorovic
Irit Levi
Yuval Ackerman
The LinkedIn™ Branding Show