The LinkedIn™ Branding Show

How Becoming a "LinkedIn Giver" Helps You Become the "Go-To" In Your Field

Oct 31, 2024

Discover how to stand out among LinkedIn's billion+ members by embracing the role of a 'LinkedIn Giver.' Learn the value of niche expertise and generous knowledge sharing to become the go-to expert in your field. Hear inspiring stories of individuals who have leveraged peer learning to enhance their personal branding and foster meaningful connections. Plus, find out how to craft powerful LinkedIn headlines that boost your visibility and attract the right audience.

14:08

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Quick takeaways

Becoming a 'LinkedIn Giver' by sharing knowledge not only establishes you as a go-to expert but also fosters collaboration in your field.

Surrounding yourself with niche experts on LinkedIn enhances your learning experience and offers tailored support for professional growth.

Deep dives

The Value of Networking on LinkedIn

Networking on LinkedIn extends beyond just building a personal or business brand; it offers a rich opportunity for learning from peers and experts in the field. Engaging with others on the platform can lead to valuable exchanges of ideas and expertise, as illustrated by the hosts' experiences with various individuals who have directly influenced their growth. For instance, a friend named John provided support for improving their live streaming skills, showcasing how connections can significantly impact professional development. By appreciating and acknowledging those who contribute to their journey, users can foster a collaborative environment that benefits everyone involved.

Intro

2min

Harnessing Peer Learning and Personal Branding on LinkedIn

3min

The Power of Niche Expertise and Generosity in Building Your Brand

3min

Building a Network of LinkedIn Learners

4min

Mastering Your LinkedIn Headline for Greater Visibility

3min

IN THIS EPISODE:

With a billion+ members on LinkedIn, how do you set yourself apart to reach and resonate with your ideal audience?

It's simple: become a go-to expert who generously teaches their brilliance and becomes known for narrow-lane expertise.

We share examples of those with a top-of-mind recall for their specializations and willingness to teach others on the platform.

THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements.

ABOUT US: Michelle B. Griffin is an international personal branding & PR speaker and author who has devoted her career to connecting people, growing communities, and building brands.

As a speaker and author, Michelle empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities.

She hosts The Standout Women Show, a top-ranked personalbranding podcast by Feedspot.

Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellejraymond/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://b2bgrowthco.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For more tips, subscribe to Michelle's YouTube Channel: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@MichelleJRaymond⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

SUBMIT YOUR QUESTION

Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.

LINKS

Links to the niche experts we mentioned who stand out by teaching their brilliance.

John Lacey

Neal (Podknows Neal) Veglio