Mark Schaefer || Belonging to the Brand: Why Community is the Last Great Marketing Strategy (Rebroadcast)

Join us on Learn Speak Teach Episode #61 with our guest, Mark Schaefer, as we dive into the world of community marketing.

Full show notes at: https://realbusinessconnections.com/episode/markschaefer/

Watch the full episode at: https://youtu.be/I_G3_sxVP30

Tune in for valuable insights!

During this episode, you will learn about:

[00:50] Introduction to the episode

[03:08] Introducing our guest; Mark Schaefer

[06:35] How Mark started creating community-based content

[09:22] 4 things you should do to become known in the digital age

[12:31] The difference between an audience and a group of social media followers

[17:11] A case study of the 4 things you should do to become known

[21:17] The benefits of community marketing strategy

[22:14] Mark’s book; Belonging to the Brand: Why Community is the Last Great Marketing

Strategy: https://bit.ly/3Z9Yv4n

[23:05] What inspired Mark to author Belonging to the Brand?

[24:09] Do we have enough space for everybody to build an online community?

[25:01] Creating a purpose for people to gather that is beyond market differentiation

[31:13] How the culture of the company/business impacts community success

[32:40] How a person working for an organization can pitch the idea of building a community to

the leadership of the organization

[36:25] Why community is a vastly overlooked marketing opportunity by most organizations

[43:04] The psychological and sociological connection between communities and brands

[47:40] What is the first step to building a community?

[49:27] Rapid Fire Round

[55:20] Support Mark by leaving a review on his book; https://bit.ly/3IJzWG3

Key Takeaways:

“The only thing that’s going to save us in this world from AI disrupting our skillsets and our jobs is the emotional connection we have with the audience.”~Mark Schaefer [11:01]

“People who subscribe to your blog or podcast or videos series are in a virtual way raising their hand saying I believe in you, I wanna learn more about you and what you do, and it’s ok for you to send me communications and even market to me occasionally.” ~Mark Schaefer [13:40]

Community marketing is the ultimate marketing without marketing because if you have a community, people will buy whatever you’ve got going on because they love and support you.[21:27]

“Creating a community is really no different than starting a blog or having a podcast. You are fighting for attention.” ~Mark Schaefer [24:34]

“Every community's success has to start with the culture.” ~Mark Schaefer [31:13]

“Transformation creates transactions.” ~ Ben Albert [41:25]

People Mentioned and Other Resources:

Belonging to the Brand: Why Community is the Last Great Marketing Strategy: https://bit.ly/3Z9Yv4n

KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age: https://bit.ly/3ZdDBkY

Marketing Rebellion: The Most Human Company Wins: https://bit.ly/3ZfdtpS

Keep In Touch with Mark Schaefer:

Website: https://businessesgrow.com/

Twitter: https://twitter.com/markwschaefer

LinkedIn: https://www.linkedin.com/in/markwschaefer/

Instagram: https://www.instagram.com/markwschaefer/

Facebook: https://web.facebook.com/mark.schaefer3

YouTube: https://www.youtube.com/user/MWSchaefer

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