As agency owners, it’s important to have an understanding of markets that you could potentially sell to but are outside of your local market. That’s why episode 103 of The Digital Agency Growth Podcast with Falak Jalil is about marketing to the developing world! 

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In this episode of The Digital Agency Growth Podcast, Falak Jalil and I are sharing how marketers work with a global brand in a local market to ensure the product will be attractive to their local market and outperform their competitors. 

In a word, Falak Jalil is a storyteller. She loves brands and data. And she uses both to weave her stories through brand communication to Consumers. Falak has 13 years of marketing and innovation management experience with Nestle, Unilever & Reckitt. She’s worked across multiple geographies, building $1Bn brands like Sunsilk & Lifebuoy, while also having the privilege of working on brand development on brands like Dettol & Nesquik. She’s won multiple awards from In-Market execution to Marketing Excellence for launching a brand from scratch, but the most fun part of her job is speaking to Consumers; understanding their lifestyles, their habits and attitudes, what makes them tick.

In this episode, Falak Jalil and I discuss the following:

• Why the biggest markets for marketing to millennials are not in the US or Europe. They're actually China, India, Pakistan, Nigeria, and Indonesia; and what that might mean for you and your agency.
• What consumer behavior data is meaningful right now and what has surprised her most from looking at the data
• The importance of data and how her team is using that to make key decisions across the board.
• Where marketers are going wrong when launching a product; and some examples of mistakes Falak has made and what she would do differently now.

Market research so you can have a better understanding of your customers doesn’t have to be expensive. It can be as simple as consumer, shopper, or market visits.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH FALAK JALIL:

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CONNECT WITH DAN ENGLANDER:

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