Analytics Over Instincts

When searching for top talent, two major challenges that CEOs face are poor hiring decisions and disengagement. Dr. Krista Peterson of Culture Index joins the podcast to discuss how Applied Behavioral Analytics—using science to understand, predict, and influence human behavior—can ensure that the right team members are identified and hired. She also explores how to manage, motivate, communicate, and empower employees to ensure longevity and that long-term goals are met.

Harvard Business Review reports that only a fraction of traditional hiring methods are effective; however, Culture Index’s method can lead to a 90% retention rate. To learn more, Culture Index is offering a complimentary 60-minute company diagnostic for Beyond Rent’s listeners.

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You can learn more about Dr. Krista Peterson on LinkedIn, and Culture Index on the company’s website.

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