DTC Podcast
Ep 438: How Dosso Beauty is Tackling Hair Deserts with Hypoallergenic Braiding Hair with Co-Founder Kadidja Dosso
Sep 9, 2024
Kadidja Dosso, co-founder of Dosso Beauty, shares her inspiring journey from personal allergic reactions to creating a hypoallergenic braiding hair brand. She dives into the challenges faced while scaling her business and the importance of clean beauty. Kadidja identifies a significant market gap in hypoallergenic products and discusses her unique SEO strategies for organic growth. The conversation highlights the pressing issue of hair deserts and how her brand aims to provide accessible beauty supplies for women of color.
32:40
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Quick takeaways
- Kadidja Dosso transformed her personal allergic reaction into a thriving brand by identifying the market gap for hypoallergenic braiding hair.
- Through strategic SEO and grassroots outreach, Dosso Beauty successfully established itself in the beauty industry without relying on paid advertising.
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Inspiration Behind Doso Beauty
The creation of a hypoallergenic braiding hair brand stems from the founder's personal experience with allergic reactions to common hair products. After suffering a severe allergic reaction due to toxic chemicals in a well-known braiding hair brand, which resulted in dermatitis, the founder realized there was a significant gap in the market for safe options. A quick survey of her social media followers revealed that many others had similar reactions, reinforcing the need for a healthier alternative. This pivotal moment ignited her passion to develop a hair product line that prioritizes the health and safety of consumers.
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