Marketing Against The Grain How You Can Use NFTs For Your Business with Katie Chen
Sep 15, 2022
Katie Chen, CEO and co-founder of Kairos, dives into the revolutionary world of NFTs, sharing insights from her experience leading product design at Airbnb and Slack. She discusses how NFTs go beyond mere speculation, offering practical applications for fostering customer loyalty and community engagement. Chen emphasizes the importance of integrating NFTs into business strategies to create meaningful connections and enhance ownership in the digital landscape. Discover the potential of this technology to redefine brand-consumer relationships!
AI Snips
Chapters
Transcript
Episode notes
NFT Misconception
- The biggest misconception about NFTs is viewing them as speculative assets.
- Their true potential lies in their underlying technology and diverse applications.
Future of NFTs
- Consider future use cases and potential of NFTs beyond speculation.
- Think about how this technology can be incorporated into marketing and businesses.
NFT Value Proposition
- People value stories, not technology, so focus on demonstrating NFT value.
- NFTs can become valuable as companies or brands grow, similar to traditional brands.