

"Journey Map Ops Unveiled: Navigating Customer Experiences with Richard, Maren, and Marc"
Jan 22, 2024
Maren Hotvedt, a service designer at Atlassian, and Marc Stickdorn, a service design expert, discuss customer journey management operations and the practical use of journey maps as decision-making tools in organizations. They highlight the importance of flexibility, scalability, and effective communication within teams.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Introduction and Experience in Journey Management Operations
03:24 • 21min
Journey Management: Understanding and Operationalizing Customer Journeys
24:45 • 17min
Adapting Design Approaches and Creating a Playbook
41:55 • 6min
The Future of Journey Management
48:16 • 2min
The Future of Journey Management
49:52 • 8min
Connecting with the Speakers and Discussion on Writing a Co-Creative Book
58:03 • 3min