Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy
Episode Rewind: A Full Social Media Strategy for Beginners in 5 Steps
Sep 29, 2024
Dive into the essentials of crafting a social media strategy! The discussion sheds light on understanding clients' goals and conducting thorough research. Learn the art of the brain dump and how to effectively audit a client's podcast. Tips on planning a content calendar are shared, along with strategies for presenting your findings. This conversation demystifies what once felt like an intimidating task, making social media management accessible for beginners!
30:02
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Quick takeaways
- Understanding a client's goals through direct communication forms the essential foundation for an effective social media strategy.
- Conducting thorough research on the brand and audience enables social media managers to create content that aligns with client objectives.
Deep dives
Understanding Social Media Strategy
Social media strategy is essentially a plan that outlines how to approach social media marketing effectively. It is important not to overcomplicate the concept; strategy simply refers to an organized way of achieving specific goals. Many in the marketing field use jargon to sound more competent, but it can actually be confusing for those just starting out. Recognizing this, the podcast aims to demystify social media strategy and show listeners that they can develop one step by step.
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