Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy Episode Rewind: A Full Social Media Strategy for Beginners in 5 Steps
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Sep 29, 2024 Dive into the essentials of crafting a social media strategy! The discussion sheds light on understanding clients' goals and conducting thorough research. Learn the art of the brain dump and how to effectively audit a client's podcast. Tips on planning a content calendar are shared, along with strategies for presenting your findings. This conversation demystifies what once felt like an intimidating task, making social media management accessible for beginners!
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Client Communication
- Have a conversation with your client to understand their business goals and where they want to be.
- Use discovery calls to gauge client fit and identify potential red flags.
Research and Analysis
- Conduct thorough research on the client, their audience, and competitors.
- Compile all findings into a "Google Doc dump" for later reference.
Social Media Audit
- Audit the client's existing social media presence to identify areas for improvement.
- Always find something to improve, even for successful clients.