On this episode of The Kara Goldin Show, we’re joined by Lorissa Link, Founder of LK™ snacks—the first and only meat snack brand free from the Top 9 allergens, making high-protein, delicious snacks that everyone can safely enjoy.
Inspired by her son’s severe food allergies, Lorissa set out to create an allergen-free meat snack brand that didn’t compromise on taste or quality. What started as a deeply personal mission has grown into a brand reshaping the meat snack category, delivering products free from added sugar, gluten, preservatives, and unwanted additives.
In our conversation, Lorissa shares how she turned a personal challenge into a purpose-driven business, the unglamorous work it took to launch, and what it means to stay values-driven while scaling in a competitive industry. We also dive into how she educates consumers in a legacy category, what she’s learned about building trust, and how she balances taste with clean ingredients in product development.
Whether you’re a founder, a brand builder, or someone looking for inspiration on how to turn a mission into a business that makes an impact, this episode is for you. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Lorissa Link and LK™ snacks:
https://www.instagram.com/lorissalink
https://www.instagram.com/lorissaskitchen
https://www.linkedin.com/in/lorissalink
https://www.linkedin.com/company/lorissaskitchen
https://www.lorissaskitchen.com/

722 Lorissa Link: Founder of LK snacks