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Freelance to Founder
[Q&A] Can I Grow without Hiring?
Sep 19, 2023
This podcast explores the challenges of expanding a freelance business by adding new services and hiring freelancers. It discusses the importance of specialization, having proper systems in place, and selecting services in high demand. The financial implications of adding a new service and working with multiple freelancers are also explored.
15:50
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Quick takeaways
- Expand services gradually, focusing on related areas and becoming an expert before branching out.
- Specialize in a specific service to differentiate and attract clients seeking that expertise.
Deep dives
Growing an Agency by Hiring Freelancers
Tony, a freelance videographer in Paris, France, wants to expand his business by offering graphic design, web design, SEO, social media, and other services. He wonders if hiring freelancers is a good strategy. The hosts caution that expanding into multiple services without proper systems and processes can be overwhelming. They recommend focusing on one service initially and adding others gradually as demand increases. They advise Tony to choose services that are closely related to his core offering, rather than completely unrelated fields. Rather than trying to please everyone, they suggest Tony become an expert in a specific area before branching out to other services.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode