Today we’re interviewing Franklin Yao, who is the CEO of Youkuai Group, where they make Zrou meat. For those who don’t know, it’s a kinda pun of zhurou, which means pork in Chinese. Yes, even though I don’t know a lick of Chinese, I know a lot of food in Chinese.

This interview is my first Chinese startup. So my favorite part of this interview is asking Franklin a million questions on the differences between Chinese and American everything. Consumer mindset, entrepreneur culture, and the value of meat and we volley back and forth comparing and contrasting how we see each culture act on each subject.

You’ll learn similarities and difference a lot of aspects in what a young Chinese alt protein startup has to deal with and it’s enlightening to know we have the same successes and the same challenges that many other alternative protein companies have

I really enjoyed this interview with Frank. It’s an inspiring story on how to form a stellar team, winning superfans and building for the long game.

Shownotes: http://myfoodjobrocks.com/254Franklin

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Ep. 254 - [Singapore] A Chinese Perspective on Alternative Protein with Franklin Yao, CEO of Youkuai Group