The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

544: Senior Editor at Harvard Business Review on the Strategic Genius of Taylor Swift

Apr 21, 2025
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ANECDOTE

Swift's Early Headstrong Vision

  • Taylor Swift was headstrong and had a clear artistic vision even at age 13.
  • She made bold career decisions as a teenager that defied industry advice.
INSIGHT

Careful Expansion to Pop Music

  • Swift used an adjacency strategy by expanding from country into pop music carefully.
  • She maintained her original fan base while tapping into a broader market, boosting her popularity.
ANECDOTE

Late Streaming Adoption

  • Swift's biggest misstep was underestimating streaming, pulling her music from Spotify in 2014.
  • She later pivoted to embrace streaming, leading to a resurgence in popularity.
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