Sellers often hear from prospective customers that they have too much going on and thereby cannot take on a solution. When you’ve got numbers to hit, how do you get a prospect to prioritize your solution over the other initiatives they are considering? John Kaplan joins us to share how best to align your solution with the business issues that matter most to a customer.
Here are some additional resources:
https://www.forcemanagement.com/seller-blog/what-to-do-when-youre-competing-against-do-it-internally
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