Predictable B2B Success How to overcome advertising challenges today to drive growth fast
May 3, 2022
46:39
John Horn is the CEO of StubGroup. John has been working in marketing for over a decade.
He was the first employee at StubGroup in 2012 and has helped grow the business to become a Premier Google Partner ranked in the top 1% of all Google Partners worldwide and a trusted partner used by companies around the globe to manage their advertising across Google, Facebook, Amazon and more.
In this episode, John shares how we can overcome the advertising challenges businesses face today to drive growth fast. Insights he shares include:
- How to determine if PPC is right for a company
- Why the success of campaigns depends on understanding the business's stage of growth and parts of its funnel that need to be developed now and into the future
- How to leverage PPC to build relationships and enhance customer experiences
- Advertising challenges businesses experience today
- Advertising challenges involving automation and efficiency
- The mind-shift required to acquire the engagement and results, businesses want
- Results that advertising can generate beyond sales
- The advertising challenge of attribution
- The role of creativity in advertising
- John's take on AI and the evolution of advertising technologies
- and much much more ...