Stevie Archer, Chief Creative Officer of M+C Saatchi North America, dives into the secret to creating work that gets people talking. She shares how to turn brands into cultural powerhouses, her strategy for breakthrough creative, and why Nike, Iceland, and other top brands dominate culture. Plus, her one question that unlocks creative blockages instantly. Reach out to isabella.pierangelo@mcsaatchi.com to connect.
Connect with Stevie:https://www.linkedin.com/in/steviearcher/
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Breaking and Entering Advertising Podcast