The RocketFuel Story with Josh Beatty

Oct 29, 2024

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Josh Beatty and Joe Lynch discuss the RocketFuel story. Josh is the Co-Founder of Launch Fulfillment, LaunchPath Logistics, and RocketFuel Parcel Recharge. As Josh and his partner scaled Launch Fulfillment, they encountered some cash flow issues inherent in high volume parcel shipping that their ecommerce customers required. They recognized that many other 3PLs would have the same problem, so they created RocketFuel, a recharge metering system that ensures upfront payments for every shipment with an automated metering system.

About Josh Beatty

Joshua Beatty is the Co-Founder of Launch Fulfillment, LaunchPath Logistics, and RocketFuel Parcel Recharge. Joshua is dedicated to helping eCommerce brands optimize their supply chains by offering premium fulfillment services. He is focused on revolutionizing the 3PL industry by providing innovative solutions that enable third-party logistics providers to increase their profitability and efficiency. By improving how 3PLs operate, Joshua aims to create lasting change within the industry, raising the standard for fulfillment services across the board. Joshua remains focused on tackling the challenges faced by both eCommerce brands and 3PL providers, striving to enhance the overall experience for brands working with 3PLs while creating more efficient and rewarding partnerships for the logistics providers themselves.

About Launch Fulfillment

Launch Fulfillment Inc. is a leading e-commerce logistics provider specializing in premium fulfillment services. Offering comprehensive solutions, including warehousing, order fulfillment, and inventory management, Launch Fulfillment helps eCommerce brands streamline their supply chains. With a focus on partnership and client satisfaction, the company enables seamless growth for its partners.

About RocketFuel Parcel Recharge

RocketFuel Parcel Recharge helps 3PL providers and Fulfillment Centers address cash flow challenges by offering innovative solutions that ensure consistent revenue streams. Through automated parcel auditing, RocketFuel keeps 3PLs whole on the back end, identifying discrepancies and securing that money. This approach not only provides 3PLs with the cash flow and solutions needed for continued growth, but it also enhances the experience for the brands they serve.

Key Takeaways: The RocketFuel Story

RocketFuel Recharge provides a metered payment solution for 3PLs, enabling them to stay cash-flow positive by pulling funds from pre-loaded wallets as shipments are made.
Customers working with RocketFuel gain the following advantages:
Automated Parcel Auditing & Reconciliation: Saves time and prevents unexpected losses from adjustments and chargebacks.
Painless Rate Markups: Ensures profit margins on every order by setting custom rates for each client and service.
Client Access & Transparency: Provides client access to their shipping data for increased transparency and decreased administrative overhead.
Seamless Integration: Integrates with most Warehouse Management Systems (WMS) and accounting software for smooth operation.
Easy Rate Management: Quickly and easily apply markups on each carrier for every customer.
Dedicated Support: Offers expert support to guide you through the setup and implementation process.
Data-Driven Insights: Provides valuable insights into shipping costs and performance metrics to optimize operations.
Launch Fulfillment (Josh's other company) offers premium 3PL solutions for B2C and B2B ecommerce brands, with locations in Utah, Kentucky, and soon United Kingdom.

Timestamps

(00:00:03) The RocketFuel Story

(00:00:51) Launch Fulfillment: 3PL Helping Brands Grow

(00:02:53) RocketFuel: Helping 3PLs Make Money

(00:03:35) Origin Story

(00:08:49) Cash Flow Challenges for 3PLs

(00:13:30) Birth of RocketFuel

(00:16:56) CSCMP Meter Function

(00:21:01) Maturation of 3PL Space

(00:25:37) 3PLs Not Making Money on Shipping

(00:27:51) RocketFuel Automation

(00:32:58) 3PLs Providing Premium Experience