Read to Lead Podcast
501: Discover Who You Already Are, Who You Want to Be, and How to Ensure Others See You That Way with Aliza Licht
Nov 14, 2023
Former fashion executive turned communications expert, Aliza Licht, shares insights on personal branding, common mistakes to avoid, and tips for shaping your narrative. They discuss the importance of personal branding, navigating cancel culture and crisis communication, and the strategy of public apologies. The podcast also includes recommendations for books, tips on retaining information, and an announcement about upcoming episodes.
31:41
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Quick takeaways
- Effective personal branding involves shaping your narrative and amplifying the successes of others to cultivate a strong personal brand.
- Proactive communication, active engagement, and staying connected are essential in remote or hybrid work models to ensure recognition and avoid being undervalued.
Deep dives
Importance of Personal Branding and Cultivation
Personal branding plays a crucial role in how individuals communicate their personal and professional identities. It involves shaping one's narrative, building strong networks, and growing confidence. A strong personal brand ensures that an individual's name and value are recognized even in their absence. By actively supporting others and amplifying their success, individuals contribute to a culture of mutual support and networking.
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