Read to Lead Podcast 501: Discover Who You Already Are, Who You Want to Be, and How to Ensure Others See You That Way with Aliza Licht
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Nov 14, 2023 Former fashion executive turned communications expert, Aliza Licht, shares insights on personal branding, common mistakes to avoid, and tips for shaping your narrative. They discuss the importance of personal branding, navigating cancel culture and crisis communication, and the strategy of public apologies. The podcast also includes recommendations for books, tips on retaining information, and an announcement about upcoming episodes.
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Everyone Has A Personal Brand
- Everyone has a personal brand whether they intend to or not.
- It stems from how they present themselves and what others perceive about them.
Amplify Others To Share Wins
- Use a 5-to-1 ratio: For every personal win shared, amplify five others.
- Leverage networks to support each other in sharing achievements without discomfort.
Own Your Story or Lose It
- If you don't tell your own story, others will create it for you.
- Proactively shaping your narrative controls how you are perceived.