The Smart Marketer Podcast Episode 245: Smart Marketer Live 2025 Recap (with Molly Pittman and Zach Dampier)
Nov 5, 2025
Join Molly Pittman, a marketing powerhouse, and Zach Dampier, Smart Marketer's Content Coordinator, as they recap the vibrant Smart Marketer Live 2025 event. They dive into the power of in-person connections, highlighting unforgettable presentations and the family-like atmosphere that made it special. Zach shares secrets on capturing testimonials and building community through unique roundtable sessions, while Molly reflects on insights gained from Meta and TikTok Shop insiders. Discover why this event is a must for marketers!
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Episode notes
Plan Content Capture Strategically
- Plan content capture ahead of live events to maximize footage and testimonials.
- Use multiple team members to increase testimonial conversion and reduce no-shows.
Friend Group Turned Testimonial Win
- Zach persuaded a small friend group to record three testimonials and connected them with his wife.
- The interaction turned into friendships and earned genuine social proof for Smart Marketer.
Warm Up Before Asking For Testimonials
- Ask attendees a simple question first (e.g., 'Are you enjoying the event?') to raise testimonial acceptance.
- Capture positive momentum then request a short testimonial while they're already agreeable.