The Morning Brief 3 Global YouTubers talk Content, Culture and Change
May 2, 2025
Join industry titans Brandon B, Mayo Japan, and Mark Rober as they delve into the world of content creation. Brandon discusses his journey with VFX and viral storytelling, while Mayo shares her experiences bridging Indian and Japanese cultures through culinary content. Mark, a former NASA engineer, details how STEM storytelling has captivated audiences. They explore the role of AI in creativity, diverse monetization strategies beyond ads, and the importance of authenticity in an ever-evolving digital landscape.
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Mark Rober's Accidental Start
- Mark Rober became a YouTube creator accidentally after a viral DIY Halloween costume idea in 2012.
- He quit his job at Apple when he had 10 million subscribers and now leads a 100-person team with 68 million subscribers.
Mayo Japan's Hindi Journey
- Mayo Japan studied Hindi motivated by her father's love for India, despite initially knowing nothing.
- She started making YouTube videos to practice Hindi, which became viral and led to full-time content creation.
Brandon B's VFX Passion
- Brandon B learned VFX initially by watching YouTube secretly as a kid when YouTube watching was considered uncool.
- Despite humble start with few views, he pursued his passion in TV before returning to grow his YouTube channel.