Ep. 74: Mina Bastawros, VP Creative & Digital Marketing

How can an enterprise like Airbus innovate from within for an initiative as ambitious as an aircraft of the future that's built 'for the people, by the people'? Let's learn from Mina how freelancers have been an integral part of Airbus's innovation strategy, along with: - Why Airbus Cares: Hint...Accessing 70m+ diverse experts - How Airbus Started: Hint...Finding changemakers within each function - Tips For Leaders: Hint...Align passion, build a solid foundation of minimum requirements - Seeing the Future: Hint...an Amazon for talent (not in a way that commoditizes us freelancers though!!!!!) Connect with Mina: https://www.linkedin.com/in/minabastawros/ Check out Mina's Leader Portal: https://humancloud.substack.com/s/leaders