The Best One Yet

🫦 “E.l.f. explains the Election” — Elf Beauty’s $3 win. Elon’s “TruthX” play. The Power of the word “We”.

Nov 8, 2024

Discover how Elf Beauty's 40% sales surge links to election outcomes, showcasing the power of affordable beauty. Dive into Elon Musk's plans for transforming X into a super app, reshaping media and finance. Learn why the word 'we' holds the key to effective communication, enhancing cooperation in discussions. Plus, the humorous update on TGI Friday's bankruptcy highlights the urgency of unused gift cards. Don't miss the upcoming insights on the Jeep's impact on the world!

21:28

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Episode notes

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Quick takeaways

Elf Beauty's impressive 40% growth highlights the significance of affordability and consumer appeal in a challenging economy.

Elon Musk's strategy to reshape X into a conservative media powerhouse illustrates the evolving intersection of business and politics.

Deep dives

Elf Beauty's Surging Success

Elf Beauty has experienced an impressive sales growth, witnessing a 40% increase for eight consecutive quarters. This surge can be attributed to the company's ability to appeal to a diverse age range, becoming the top-selling makeup brand for consumers under 45. Unlike premium brands that raised their prices, Elf has maintained its affordability, which resonated with budget-conscious shoppers during inflationary times. As a result, Elf Beauty not only dominated multiple categories in the cosmetic market but also provides an insight into consumer behavior that may inform the upcoming 2024 election.

Intro

4min

The Rise of Affordable Beauty and Shifting Business Strategies

6min

The Future of X: Envisioning a Super App and Media Powerhouse

2min

Elon Musk's Media Power and the Importance of Therapy

2min

The Power of 'We' in Communication

8min

Celebrating Milestones and New Ventures

4min

If you want to understand the election, just look at Elf Beauty’s results… we explain the parallel.

Elon is the big business winner of the election… we found how it could transform X.

There is 1 powerful word to win any business or political discussion this weekend… It’s “we.”

Plus, TGIFriday’s just declared bankruptcy… so it’s your last day for $50M in unused gift cards.

$ELF $TSLA $LVMUY

Looking for a long-form listen? Check out our new episode on… The Jeep 🚙: The car that saved the world. It’s our latest episode of The Best Idea Yet. Listen here: Wondery.fm/TheBestIdeaYetLinks

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