6min chapter

The Best One Yet cover image

🫦 “E.l.f. explains the Election” — Elf Beauty’s $3 win. Elon’s “TruthX” play. The Power of the word “We”.

The Best One Yet

CHAPTER

The Rise of Affordable Beauty and Shifting Business Strategies

This chapter explores Elf Beauty's 40% sales increase and its appeal as an affordable cosmetics brand that resonates with a diverse consumer base. It also covers the impact of inflation on consumer choices and discusses Elon Musk's acquisition of Twitter, analyzing its potential benefits for his business strategy.

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