The GaryVee Audio Experience Using Social Media to Build Relationships
Jan 17, 2021
Dr. Robin Kiera, a social media branding expert from Germany, dives into the art of building authentic relationships through digital platforms. He discusses the transformative impact of personal branding in the insurance industry, emphasizing the fusion of offline connections and online engagement. With a focus on innovative platforms like TikTok, Kiera shares success stories that encourage embracing new digital spaces. The conversation touches on parenting and creativity, balancing nurturing individuality while navigating societal expectations, all wrapped in a light, playful exchange.
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Chapters
Transcript
Episode notes
Building Relationships with Social Media
- Build a strong brand on social media to foster authentic relationships.
- Leverage platforms like LinkedIn for B2B interactions and consider personal brands for insurance.
Insurance Decisions Based on Relationships
- Gary Vaynerchuk's insurance decisions were initially based on relationships, like those with his father's insurer and wine clients.
- Later, CFOs brought their established insurance relationships to his company.
Identifying and Acting on Trends
- Don't use regulations as an excuse for avoiding content creation.
- Spend time exploring emerging tech, top apps, and influencers to identify trends.