The Best Ever CRE Show JF 4031: Using Podcasts to Build Trust and Raise More Capital ft. Spencer Carpenter
Sep 17, 2025
In this discussion, Spencer Carpenter, Founder of Outlier Audio and an expert in podcast guesting, shares valuable insights on leveraging podcast appearances to build trust and attract capital in commercial real estate. He emphasizes the importance of preparation, avoiding common pitfalls, and harnessing authentic storytelling. Spencer also highlights how podcasts can enhance visibility and networking opportunities, empowering investors to elevate their presence and refine their messaging. His practical tips on energy and presentation promise to elevate any podcast experience.
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Get Reps On Smaller Podcasts First
- Do get podcast reps on smaller shows before jumping onto big stages like Best Ever CRE.
- Work the topic and delivery so you feel confident when the large audience and promotion arrive.
Pitch Specific Value-Driven Topics
- Do prepare 2–3 unique, value-driven topics before the interview.
- Tailor your pitch to highlight a specific angle so hosts can drive a focused, useful conversation.
First Property Taught A Simple Permit Lesson
- Spencer bought a five-unit as his first property and missed that permits needed to be posted in windows.
- That basic mistake taught him the importance of sharing newbie-level errors on podcasts.