The Data Cloud Podcast
Modernizing Your Data Pipeline with Madhav Sadhu, VP of Marketing Technologies and Data Engineering, Tailored Brands
Nov 2, 2022
Madhav Sadhu, VP of Marketing Technologies and Data Engineering at Tailored Brands, discusses using data to respond to clothing trends, Covid’s impact on retail, Web3.0, modernizing data pipelines with Snowflake, improving customer engagement through data, avatars in the metaverse for personalized clothing recommendations, and combining data analysis with on-the-ground observations for business solutions.
27:03
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Quick takeaways
- Tailored Brands successfully shifted their focus from formal wear to business casuals by leveraging data to understand clothing trends.
- Tailored Brands uses data to personalize customer experiences both in-store and online, enhancing their e-commerce and loyalty program with tailored promotions.
Deep dives
Business Model and Competitive Landscape of Tailored Brands
Tailored Brands is a Men's Specialty Clothing retailer known for its rental business. They also own additional brands like Morse and KNG Fashion Superstore, which specialize in Men's, Women's, and Kids' fashion items.
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