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Modernizing Your Data Pipeline with Madhav Sadhu, VP of Marketing Technologies and Data Engineering, Tailored Brands

The Data Cloud Podcast

CHAPTER

Using Data to Improve Customer Engagement and Loyalty Programs

This chapter explores how data is utilized to enhance customer engagement and loyalty programs, including connecting data from various channels, personalizing marketing offers, and conducting A/B testing. The importance of loyalty programs and future plans to implement a new loyalty platform are also discussed.

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