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10min chapter
Modernizing Your Data Pipeline with Madhav Sadhu, VP of Marketing Technologies and Data Engineering, Tailored Brands
The Data Cloud Podcast
Using Data to Improve Customer Engagement and Loyalty Programs
This chapter explores how data is utilized to enhance customer engagement and loyalty programs, including connecting data from various channels, personalizing marketing offers, and conducting A/B testing. The importance of loyalty programs and future plans to implement a new loyalty platform are also discussed.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode