Yacov Salomon is the Founder and Chief Innovation Officer at Ketch, a coordinated set of apps, infrastructure, and APIs designed to build trust with customers and grow with data. He is also the Chief Technology Officer at Stanza. As a recognized authority in machine learning and AI and a seasoned tech expert, Yacov has built industry-leading innovative technology and teams at startups as well as Fortune 500 companies across many verticals. Before Ketch and Stanza, he was the Head of AI and Innovation at Superset Venture Studio and a Lecturer at the University of California, Berkeley.

In the evolving privacy and security space, advertising technology is becoming increasingly invasive, with major companies like Sephora facing settlement actions over how they process consumer data, especially in digital advertising. So, how should you manage consent and develop privacy programs to control and protect your customer’s data?

When navigating federal privacy laws surrounding ad tech data, Yacov Salomon recommends establishing a permission layer. This provides customers the option to consent before releasing their data to third-party systems. By implementing automated technology into your company’s ecosystem, you can identify confidential data and regain control over it to maximize customer trust and comply with privacy guidelines. 

In today’s episode of She Said Privacy/He Said Security, Jodi and Justin Daniels sit down with Yacov Salomon, Founder and Chief Innovation Officer at Ketch, to talk about how companies can manage ad-tech, privacy, and consent requirements. Yacov discusses the three privacy issues surrounding ad tech, the implications of consumer data collection, and how companies can track their ecosystem to control and protect customer data.