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Practical Founders Podcast
#84: Scaled and Sold a Marketplace of Pre-Vetted Freelancers – Nathan Hirsch
Mar 8, 2024
Nathan Hirsch, co-founder of FreeUp, shares his journey of building and selling the company, highlighting niche targeting, software-people combo in operations, and organic marketing strategies. FreeUp grew to $12 million in revenue before being acquired. The podcast delves into the challenges and successes of scaling a tech-enabled marketplace, strategies for rapid business growth, and operational excellence in Amazon seller business.
59:50
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Quick takeaways
- Niching down to specific industries like e-commerce is crucial for attracting clients.
- Combining software with people operations is essential for efficient freelancer-client matching.
Deep dives
Building a Successful Virtual Assistant Marketplace
FreeUp, an online marketplace for pre-vetted freelancers, was co-founded by Nathan Hirsch and eventually sold for a successful exit in 2019. The business scaled rapidly, reaching $12 million in revenue by year four. They operated with no office or US employees, relying on 30 virtual assistants in the Philippines for various tasks like sales calls, bookkeeping, and customer service.
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