404 | Zoey Charif | Love Can In Fact Be Calculated

What if love wasn’t just chemistry or chance but something you could actually measure?

In this episode of The Greatness Machine, Darius Mirshahzadeh sits down with author and data analyst Zoey Charif to explore how love, attraction, and long term compatibility can be understood through data, self awareness, and values. Zoey shares the story behind her book “Love Can, in Fact, Be Calculated” and explains how she developed a values based framework to predict relationship success. She breaks down the concept of a “self score,” why admiration matters more than equality, and how misalignment in values quietly erodes relationships over time.

Darius and Zoey also unpack the difference between values and trait preferences, why people are often drawn to familiar but destructive patterns, and how this framework can be used as a communication tool rather than a reason to walk away.

In this episode, Darius and Zoey will discuss:

(00:00) Introduction and Name Origins

(02:46) Astrology and Self-Acceptance

(05:49) Zoey's Journey to Understanding Love

(08:40) The Concept of Calculating Love

(14:09) Self-Assessment and Core Values

(16:55) The Importance of Self-Score in Relationships

(22:44) Navigating Aspirational Values

(25:34) Generational Perspectives on Relationships

(26:09) Generational Insights on Relationships

(28:26) The Importance of Dependability and Reliability

(31:02) Understanding Traits vs. Values in Relationships

(34:27) The Challenge of Rewiring Attraction

(37:47) Self-Awareness in Relationship Patterns

(43:40) The Role of Humor in Attraction

(49:19) Navigating Emotional Needs and Values

Zoey Charif is the President of Business Plans USA, where she leads a team creating business plans, financial models, pitch decks, and market research for businesses of all sizes. She specializes in SBA, bank, and grant-focused planning and is a Top-Rated Upwork professional with a 100% success score and over 450 completed projects. Zoey also presents business planning workshops at SCORE Orange County and is the author of “Love Can, In Fact, Be Calculated”.

Connect with Zoey:

Website: https://www.lovecaninfactbecalculated.com/ 

Instagram: https://www.instagram.com/zoeycharif/ 

Book: https://www.amazon.com/Love-Can-Fact-Be-Calculated/dp/9695892051 

Connect with Darius:

Website: https://therealdarius.com/

Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

Instagram: https://www.instagram.com/imthedarius/

YouTube: https://www.youtube.com/@Thegreatnessmachine 

Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708

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