Nielsen finds radio paired with TV can boost ROI by 20%. Podcast ads deliver 70% recall and drive purchase action for 22% of listeners immediately after hearing an ad.

This week, Elena, Angela, and Rob explore why audio is such a powerful marketing tool. They share how Marketing Architects' roots in radio shaped their advertising philosophy, explain why sound creates lasting memories and emotional connections, and discuss the future of audio from smart speakers to AI-driven experiences.

Topics covered:

[03:00] How early radio work shaped Marketing Architects' approach
[07:00] Campaign that proved the power of testimonials in audio
[13:00] Four ways brands can use audio to build distinctive assets
[17:00] Brands getting sonic branding right today
[22:00] Advantages and disadvantages of podcast advertising
[27:00] Where audio advertising is heading in the next five to ten years

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
WARC Study: https://www.warc.com/content/paywall/article/bestprac/what-we-know-about-radio-and-audio-effectiveness/en-GB/109845?

2025 eMarketer Article: https://www.emarketer.com/content/podcast-ads-turn-listener-attention-measurable-action

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The Effectiveness of Audio