Why Real Estate Agents Who Don't Use AI Will Be Left Behind with Luis Poggi

Dec 10, 2025

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Suneet sits down with Luis Poggi, founder and CEO of House Whisper, to discuss the intersection of AI and real estate. Luis shares his journey from spending nearly a decade at Zillow working on products like search, home details, and mortgages, to founding an AI-powered platform that's revolutionizing how agents work. With over $10 million in funding and 8,000 agents already using the platform, House Whisper acts as a personal executive assistant that lives in your text messages—no app or website required. Luis explains why he believes the human element of real estate transactions can never be replaced, but the administrative work can be handled by AI, freeing agents to focus on what matters most: their clients. They dive deep into how to use AI as a thinking partner rather than just a search tool, the future of lead generation in an AI-first world, and why agents who don't adopt these tools will be left behind. Luis also shares insights from his time at Zillow, the importance of talking about pricing early in product development, and how speed and customer feedback drive innovation at House Whisper.

Chapters:

(00:00:00) - Why AI Won't Replace Real Estate Agents (But Will Transform How They Work)
(00:02:18) - From Zillow Product Lead to AI Startup Founder: The Journey Behind House Whisper
(00:06:00) - The ChatGPT Moment That Changed Everything for Real Estate
(00:09:23) - House Whisper Demo: Your AI Executive Assistant That Lives in Text Messages
(00:11:00) - The Biggest Mistake People Make With AI (Hint: Stop Using It Like Google)
(00:13:45) - How ChatGPT Projects Changed Luis's Workflow Forever
(00:18:00) - The Future of Real Estate: Why Agents Are Essential Despite AI Advancement
(00:22:47) - Future of Work: How a High School Freshman Is Now Coding Production Features
(00:29:30) - Why Agents Who Don't Adopt AI Will Be Left Behind
(00:32:05) - The One Founder Lesson That Drives House Whisper's Success: Talk About Pricing Early

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