Break The Rules, Get Results, And Get Paid, with André Brisson

May 7, 2025

André Brisson, an engineer-turned-ADHD advocate and founder of The Impulsive Thinker, discusses how unique cognitive styles can be unfair advantages for entrepreneurs. He emphasizes that traditional learning norms often stifle creativity, and how breaking these rules can lead to innovative solutions. André shares insights on building personal systems for success, leveraging ADHD strengths, and the transformative power of community. His journey reveals that thriving as an entrepreneur involves embracing individuality and finding the right support for personal and professional growth.

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INSIGHT

Entrepreneurs as Shortcut Creators

Entrepreneurs are naturally shortcut creators emerging from their unique ways of thinking.
Traditional systems emphasize rules over results, making entrepreneurs feel misfit.

ANECDOTE

Dan Sullivan's ADD and Systems

Dan Sullivan shared his ADD diagnosis and how the Strategic Coach program was designed for himself.
He created thinking tools and systems to bring order to his chaotic brain and achieve success.

INSIGHT

Create Your Own System

Success comes from creating your own system and not fitting into others' systems.
Your unique way and system can keep expanding and attract customers who appreciate it.

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What if the traits you’ve been told are disadvantages are actually your “unfair” advantages? In this episode, Dan Sullivan and engineer-turned-ADHD-advocate André Brisson reveal how entrepreneurs thrive by rewriting the rules—not following them. Learn why your unique way of thinking is your greatest asset and how to build a business (and life) that rewards it.

Here’s some of what you’ll learn in this episode:

Why entrepreneurs feel like misfits in traditional learning environments.
The program that helps high-achieving ADHD entrepreneurs understand themselves better.
The surprising truth about who The Strategic Coach^® Program was designed for.
Why Strategic Coach^® members instantly “get” each other (and how this community transforms isolation into confidence).
How André built an engineering firm that breaks industry norms.
How André’s ADHD has fueled his biggest challenges—and his biggest wins.
The #1 insight André learned in 14 years at Strategic Coach.

Show Notes:

Entrepreneurs are shortcut creators—your ability to bypass inefficiencies is what makes you invaluable.

The systems that frustrate you exist because most people prioritize rules over results.

The real trick for entrepreneurs is to break the rules and get paid for the shortcuts they create.

Everything that works in your life is the result of having created a new solution for yourself. If things don’t work, it’s because you're trying to fit into someone else’s system.

What you do and the way you do it is the center of your life, and you can keep expanding that throughout your entire career.

Your Unique Ability^® isn’t just what you’re good at—it’s what energizes you while delivering exponential value.

Once you decide that the way you do something is the right way for you to do it, you’ll find the customers and clients who appreciate that.

If you’ve been trained to do things a certain way, you might get stuck in that way of solving problems.

As long as you’re continually hitting a new Ceiling of Complexity^™, you know you’re growing.

Freeing up your time to work at a higher level is a lot of fun.

Underutilized and overutilized strengths are actually weaknesses.

Resources:

The Impulsive Thinker^™